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our mission

SheBird’s mission is to embrace imagination, innovation and technology to create products that bring joy and simplicity to women’s lives. We are reinventing how women get dressed with our line of sleek and stylish clothing featuring our Second Skin built-in bras. One less step to a better day!

 

SheBird is for women by women. We make luxe essentials for the modern woman who desires a streamlined closet with versatile, well-made pieces that take you everywhere you want to go. It’s fashion that truly performs. Our modern tees, tanks and dresses support your bust, smooth your back, and are meticulously designed to flatter and fit real women. Say hello to SheBird and bye-bye to your bra.

our product

 

SheBird is a life saver, a freedom giver or,  just maybe, the next superhero of your wardrobe! Basically every SheBird style is a 2 in 1.

A tee plus a bra. A dress plus a bra. A tank plus a bra. Built right in.

We have taken the best elements from shapewear and married them with our modern style to bring you SheBird’s Free as Bird collection of tops, dresses and pj’s with built-in bust support we call our Second Skin bra layer.

The Second Skin built-in-bra is a fully integrated bust and back perfecting base layer that covers the same area as your classic racerback sports bra.

Second Skin Built-in-Bra features:

Bonded seams for a sleek, smooth, comfortable fit

Curved construction that shapes, lifts and separates your bust

Removable cups provide modesty and shaping

Mesh center panel keeps you cool

Back smoothing panel eliminates bra band bulging

All Day Comfort Fit with no underwire, no hardware and no separate straps

Based on 2 dimensions: Your clothing size AND your bra cup size

We offer 2 different cup sizes for each garment size

Currently, the line accommodates bra sizes from a 32A to a 38/40DD

Meticulously designed to accentuate the good and camouflage the not so good parts.

Second Skin fabrics:

Our super fine power mesh provides stability, support and ventilation in our bra layer.

Our buttery soft high recovery nylon/lycra jersey provides molding and hold without pinching or over compression of the bust.

Shell fabric:

Our super soft compact knit modal fabric in the perfect weight for year round separates. It drapes beautifully, never clings, resists creasing, is breathable and has a smooth lustrous finish. What can we say , it's the perfect travel partner.

Founder Story

Most days I would stare at my closet and try to figure out what to wear.  Thinking the whole time - "why oh why is this so difficult?!"  Finally, I figured out there were 4 separate things I was trying to juggle. I wanted to look good, wear cute clothing, be comfortable and I needed the support of a bra.  Every time I got dressed I had to:

1. Decide what outfit to wear

2. Find the elusive right bra to work with the cut of the top or dress

3. Pray it would be a “comfortable” bra that I didn’t want to rip off my body the minute I got home

Truth is, I often chose my outfit based on the bra I felt like wearing on a particular day.

None of the available bra options were working for me: underwire bras dug into me, sports bras compressed me and adorable bralettes laughed at me – no support!

One morning, it occurred to me there had to be a better way. I could see what I wanted. A world without bras! A wonderful liberating world where your clothes would do the work of your bra! You could wear what you wanted, and everything would be just fine. In fact, it would be fabulous and I would be free!

More than 2 years later with the help of an all female team, including designer Susie Mecklenburg of Fabletics and Bravo “Launch my Line”, we are thrilled to launch our first two styles.

Sheila

Sheila Attari

Spending more than 15 years in consumer products marketing and new product development, Sheila has turned her focus to fashion to solve a problem. After learning from world class marketers and leading consumer goods brand teams for companies such as, Procter & Gamble, SC Johnson and Foote, Cone & Belding, Sheila chose to tap into her entrepreneurial side and created SheBird.  SheBird is a line of elevated essentials with built in bust support whose mission is to reinvent how women get dressed. Sheila received her MBA from the University of Chicago Graduate School of Business (Booth) in 1994 and her B.A. in Materials and Logistics Management from Michigan State University in 1988. Raised in the Detroit, Sheila now lives in San Diego with her family and dog, Maui.

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